Ranked: The World’s 30 Busiest Shipping Ports 🚢

What worked

• A ranked list format gives readers a clear order to scan and argue about, which fits a topic as concrete as the busiest shipping ports.
• The post leans on a big source, and that reach sits in the top quarter, so the chart was seen by far more people than a small account would manage.
• The quote rate came in above average, meaning the ranking prompted people to share it with their own commentary rather than just like it quietly.

What to borrow

We could take our own data and publish it as a ranked list of a round number of items, keeping the title short and concrete, and place it where a large source audience can see it.

Careful

Do not read the 164 likes, 34 reposts, 5 quotes or 54 saves as proof the design itself was strong, since the big source and the above average quote rate may explain most of the spread, and no design or self labelling measures were recorded.