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Pew Research Center@pewresearch · Oct 9, 2026 · Heatmap

Health influencer topics

Pew Research Center's heatmap drew 2.3K views on X: 0.2x its typical post and #51 of 53 Pew Research Center charts we track by views. Read Oct 12, 2026.

Health and wellness influencers who post about medical topics are most often healthcare professionals.

Posted on X by @pewresearch (Pew Research Center), Oct 9, 2026. Source: x.com · See its data

Why it spread

It spread because the post explains itself and uses an unusual chart type, reaching 2,318 views while the account sits in the top quarter for source reach, even though likes were 4, reposts 0, quotes 0, saves 0, and the quote rate was in the bottom quarter.

What worked

  • The chart type is a heatmap, which is unusual for this kind of topic and makes the post stand out in a feed.
  • The post text explains itself plainly, stating that health and wellness influencers who post about medical topics are most often healthcare professionals, and that influencers without a health professional background tend to shy away from medical topics but do not avoid them entirely.
  • The chart is branded, shows a source line, and has high self labelling, so viewers can quickly grasp what it shows without extra context.

What to borrow

We could use a heatmap to show how our own audience or creators behave across categories, and pair it with a short plain language caption that states the main finding first, so the chart explains itself.

Careful

Do not over read the low engagement: 4 likes, 0 reposts, 0 quotes, and 0 saves against 2,318 views suggest the post was seen more than it was acted on, and the bottom quarter quote rate means it did not spark much conversation.

Written by our analysis model from the measured numbers above, not by Pew Research Center.

Make it yours

Your numbers, in this table chart.

Starts from the real numbers of "Influencers who aren't health professionals rarely discuss medical topics like conditions," by Pew Research Center. Replace every number with yours before you post. Make one like this, step by step

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API · Max

Use this chart via API

On the Max plan you can pull this chart's numbers with the provenance of each one, as JSON or CSV, with its redraw spec, or call it from an agent over MCP. Chart id e0fdc1fc907b.

PathReturnsPlan
GET/api/v1/charts/e0fdc1fc907bTitle, publisher, date, form, point count; with a Max key, the data linkOpen
GET/api/v1/charts/e0fdc1fc907b/dataEvery point with its provenance and confidence, plus the redraw spec. Add ?format=csv for CSVMax
GET/api/v1/charts/e0fdc1fc907b/render?view=1The draw-only view this page usesOpen
POST/mcpTool get_chart_data with this id, for Claude, Cursor and other agentsMax
curlMax
curl -s https://viral-chart.com/api/v1/charts/e0fdc1fc907b/data \
  -H "Authorization: Bearer $VIRALCHART_KEY"
Claude CodeMax
claude mcp add --transport http viralchart https://viral-chart.com/mcp \
  --header "Authorization: Bearer $VIRALCHART_KEY"

60 requests a minute per key; over that you get 429 with Retry-After. Up to 5 keys per account, made on your account page and shown once. Without Max, the data route answers 402 with a link to the plans. The numbers describe a chart its publisher owns, and every file carries a license note.

More from Pew Research Center

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Other giants using a heatmap

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Questions people ask

How far did Pew Research Center's "Health influencer topics" chart travel?

2,318 views, 4 likes, 0 reposts and 0 saves on X, read Oct 12, 2026. A normal post from @pewresearch gets about 14.9K views.

What kind of chart is it?

A heatmap. Health influencers discuss topics beyond their expertise.

Can I use Pew Research Center's chart?

Use the format, not the picture. The chart, logo and design belong to Pew Research Center. ViralChart redraws the chart type with your numbers and words, and credits the original publisher.