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Our World in Data@OurWorldInData · Apr 4, 2025 · Small multiples

Time use by age and gender

Our World in Data's small multiples drew 26.9K views on X: 0.9x its typical post and #84 of 139 Our World in Data charts we track by views. Read Oct 10, 2026.

Who do American men and women spend time with over the course of their lives? Scroll through the different charts in the thread to find out. 🧵

Posted on X by @OurWorldInData (Our World in Data), Apr 4, 2025. Source: x.com · See its data

Why it spread

This post spread because it hit a hot topic that week and came from an independent author, reaching 26,902 views, 257 likes, 62 reposts, 4 quotes, and 70 saves.

What worked

  • It used a small-multiples chart type to show how time spent with different groups varies by age and gender, which made a broad life-course question easy to scan.
  • The post text invited people to scroll through the thread, turning a single chart into a guided multi-chart story.
  • It was branded and showed a source line, which added credibility while the topic itself was timely.

What to borrow

We could take a timely question about our own audience and break it into a small-multiples thread, with each chart showing one slice of the answer and a clear source line.

Careful

Do not over-read the quote rate, which was below average, and do not assume the account's typical performance or normal multiples, since those values are not given.

Written by our analysis model from the measured numbers above, not by Our World in Data.

Make it yours

Your numbers, in this line chart.

Starts from the real numbers of "Who do American men and women spend time with over their lives?" by Our World in Data. Replace every number with yours before you post. Make one like this, step by step

Free pictures carry a small "Made with ViralChart" line. That line is how other people find us.

API · Max

Use this chart via API

On the Max plan you can pull this chart's numbers with the provenance of each one, as JSON or CSV, with its redraw spec, or call it from an agent over MCP. Chart id 40a172ee88be.

Approximate values. Our two readings of this chart agreed only in part (confidence 0.30 of 1), so check the original before you quote a number. The API marks it lowConfidence, and ?min_confidence=0.5 leaves it out.

PathReturnsPlan
GET/api/v1/charts/40a172ee88beTitle, publisher, date, form, point count; with a Max key, the data linkOpen
GET/api/v1/charts/40a172ee88be/dataEvery point with its provenance and confidence, plus the redraw spec. Add ?format=csv for CSVMax
GET/api/v1/charts/40a172ee88be/render?view=1The draw-only view this page usesOpen
POST/mcpTool get_chart_data with this id, for Claude, Cursor and other agentsMax
curlMax
curl -s https://viral-chart.com/api/v1/charts/40a172ee88be/data \
  -H "Authorization: Bearer $VIRALCHART_KEY"
Claude CodeMax
claude mcp add --transport http viralchart https://viral-chart.com/mcp \
  --header "Authorization: Bearer $VIRALCHART_KEY"

60 requests a minute per key; over that you get 429 with Retry-After. Up to 5 keys per account, made on your account page and shown once. Without Max, the data route answers 402 with a link to the plans. The numbers describe a chart its publisher owns, and every file carries a license note.

More from Our World in Data

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Questions people ask

How far did Our World in Data's "Time use by age and gender" chart travel?

26,902 views, 257 likes, 62 reposts and 70 saves on X, read Oct 10, 2026. A normal post from @OurWorldInData gets about 28.6K views.

What kind of chart is it?

A small multiples. Time spent with different groups varies by age and gender.

Can I use Our World in Data's chart?

Use the format, not the picture. The chart, logo and design belong to Our World in Data. ViralChart redraws the chart type with your numbers and words, and credits the original publisher.