1. Giants
  2. Chartr
  3. Brown-Forman whiskey sales
Chartr@chartrdaily · Jan 15, 2025 · Stacked bar chart

Brown-Forman whiskey sales

Chartr's stacked bar chart drew 1.5K views on X: 0.7x its typical post and #22 of 23 Chartr charts we track by views. Read Oct 10, 2026.

Big booze dealt another blow, as Brown-Forman cuts 12% of its workforce

Posted on X by @chartrdaily (Chartr), Jan 15, 2025. Source: x.com · See its data

Why it spread

It spread mainly because of an unusual chart type and a hot topic that week, though the post got 4 likes, 0 reposts, 0 quotes, 1 save, and 1,455 views, which is 0.6 times the account's typical likes of 7.

What worked

  • The stacked bar chart made a clear point that whiskey dominates Brown-Forman sales over bourbon and scotch.
  • The post tied the chart to a timely news hook about Brown-Forman cutting 12% of its workforce.
  • The chart was branded and included a source line, which added credibility.

What to borrow

We could use a stacked bar to show how one category dominates a company's sales, and pair it with a current news event to make the data feel urgent.

Careful

Do not over-read the low engagement numbers as success, since the post had only 4 likes, 0 reposts, 0 quotes, 1 save, and 1,455 views, and its quote rate and source reach were both in the bottom quarter.

Written by our analysis model from the measured numbers above, not by Chartr.

Make it yours

Your numbers, in this grouped bar chart.

Starts from the real numbers of "Brown-Forman Net Sales by Category" by Chartr. Replace every number with yours before you post. Make one like this, step by step

Free pictures carry a small "Made with ViralChart" line. That line is how other people find us.

API · Max

Use this chart via API

On the Max plan you can pull this chart's numbers with the provenance of each one, as JSON or CSV, with its redraw spec, or call it from an agent over MCP. Chart id 17fdcafb6e9f.

Approximate values. Our two readings of this chart agreed only in part (confidence 0.36 of 1), so check the original before you quote a number. The API marks it lowConfidence, and ?min_confidence=0.5 leaves it out.

PathReturnsPlan
GET/api/v1/charts/17fdcafb6e9fTitle, publisher, date, form, point count; with a Max key, the data linkOpen
GET/api/v1/charts/17fdcafb6e9f/dataEvery point with its provenance and confidence, plus the redraw spec. Add ?format=csv for CSVMax
GET/api/v1/charts/17fdcafb6e9f/render?view=1The draw-only view this page usesOpen
POST/mcpTool get_chart_data with this id, for Claude, Cursor and other agentsMax
curlMax
curl -s https://viral-chart.com/api/v1/charts/17fdcafb6e9f/data \
  -H "Authorization: Bearer $VIRALCHART_KEY"
Claude CodeMax
claude mcp add --transport http viralchart https://viral-chart.com/mcp \
  --header "Authorization: Bearer $VIRALCHART_KEY"

60 requests a minute per key; over that you get 429 with Retry-After. Up to 5 keys per account, made on your account page and shown once. Without Max, the data route answers 402 with a link to the plans. The numbers describe a chart its publisher owns, and every file carries a license note.

More from Chartr

All 23

Other giants using a stacked bar chart

All 72

Questions people ask

How far did Chartr's "Brown-Forman whiskey sales" chart travel?

1,455 views, 4 likes, 0 reposts and 1 saves on X, read Oct 10, 2026. A normal post from @chartrdaily gets about 2.2K views.

What kind of chart is it?

A stacked bar chart. Whiskey dominates Brown-Forman sales over bourbon and scotch.

Can I use Chartr's chart?

Use the format, not the picture. The chart, logo and design belong to Chartr. ViralChart redraws the chart type with your numbers and words, and credits the original publisher.