US media consumption trends
a16z's stacked bar chart drew 74.6K views on X: 1.0x its typical post and #41 of 52 a16z charts we track by views. Read Oct 28, 2026.
Americans' media consumption has topped out at ~25 hours a week
Why it spread
It spread because the post explains itself and drew many quotes, reaching 60,733 views and 660 likes, about 2.0x the account's normal likes, with 79 reposts, 28 quotes and 327 saves.
What worked
- The headline states the finding plainly, that Americans' media consumption has topped out at about 25 hours a week, so the chart needs little explanation.
- The annual growth list contrasts YouTube at plus 7.8% and social media at plus 6.6% against print at minus 10.5%, making the trade-off visible at a glance.
- The line that every hour social and YouTube gain is an hour something else loses gives readers a memorable framing, which fits the many quotes and the high self-labelling.
What to borrow
Use the same form with our own data: a plain headline that states the finding, a short ranked list of growth rates, and one memorable line about what the shift means, with a visible source line.
Careful
Do not over-read the spread as proof the design drove it, since design polish and unusual form were only medium and low, and do not copy the branded framing without checking it fits our voice.
Written by our analysis model from the measured numbers above, not by a16z.
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Questions people ask
How far did a16z's "US media consumption trends" chart travel?
74,569 views, 730 likes, 90 reposts and 349 saves on X, read Oct 28, 2026. A normal post from @a16z gets about 72.9K views.
What kind of chart is it?
A stacked bar chart. US media consumption remains stable despite attention scarcity.
Can I use a16z's chart?
Use the format, not the picture. The chart, logo and design belong to a16z. ViralChart redraws the chart type with your numbers and words, and credits the original publisher.